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Lowlander botanical beer coming to Sainsbury's stores

Netherlands brewery Lowlander Beer is launching two new variants in the UK in a deal with Sainsbury's.

Lowlander 0.3% IPA and Lowlander 4% Cool Earth Lager will be available in Sainsbury's until early June, alongside its 0.00% Wit. The botanical beers will be available in 330ml cans across 70 Sainsbury's stores nationwide and online as part of the Taste the Future initiative, showcasing new and innovative products.

Frederik Kampman, Lowlander founder and chief botanical officer, said: "We're delighted to be introducing two new variants of our naturally delicious beers, as well as our 0.00% Wit beer to Sainsbury's customers through this exciting opportunity.

"Lowlander beer is botanically brewed, using similar herbs and spices to those used to make genever and gin. We believe the time is right to bring our refreshing beers to the Sainsbury's audience, familiar with botanicals, as well as lovers of top-quality beer and we're thrilled to have been selected as one of their Taste the Future brands."

John Davies, future brands origination and development executive at Sainsbury's, added: "We are really excited to be working with Lowlander to bring their premium botanically brewed beers to a wider audience in the UK and know that our shoppers are continuing to look for innovative, premium beers made with natural ingredients."

18 February 2021 - Bethany Whymark